Offering irresistible hotel discounts is an effective way to boost bookings and raise the hotel’s reputation among customers in the market. It’s also a great way to increase cash flow and reduce cancellation rates.
If your travel plans are flexible, sign up for price alerts to get notifications about sales and discounts from your favorite hotels and booking sites. You can even score some additional freebies or upgrades!
Negotiate
Often, hotels are willing to negotiate their rates for last-minute bookings. This is especially true in off-peak periods when hotels have a lot of rooms that they’d rather not leave empty.
Hotel aggregator websites make it easy to compare prices across different booking sites. These tools can save you time and money by helping you identify the best hotel deals.
Another strategy is calling the hotel directly through a centralized booking site and asking for a deal. Hotel staff members are more likely to be flexible with rates than people at booking aggregator websites because they want to keep their customers happy.
When negotiating, remember that it’s a win-win for everyone involved. Not only will you get a lower rate, but you may also be able to secure additional perks like room upgrades or complimentary breakfast. These can be great ways to help travelers have a better travel experience and build loyalty to their hotel. And who doesn’t want that?
Look For Sales
If you’re willing to be flexible with your dates, checking out the sales at hotels in your desired destinations may pay off. Many hotel booking apps and websites offer special limited-time deals like Priceline coupons or flash sales, including a % discount off the room rate or an additional night included at no cost. Signing up for deal alerts can help you stay on top of hotel discounts, which are usually time-sensitive.
Additionally, if you have hotel or credit card points to redeem, you may be able to score a last-minute hotel discount that’s significantly lower than the cash price. This can be especially beneficial if traveling to cities with major events or high in-demand days, where rooms are usually more expensive.
Hotels may also offer flexible-date deals that provide guests with lower prices than the break-even point to stimulate demand during slow periods or fill unsold inventory. This is a great way to attract budget-conscious travelers and differentiate yourself from competitors. Moreover, hotels can make these offers profitable by upselling and cross-selling services to guests.
Ask For A Discount
Hotels forecast occupancy and rates daily, so they have more flexibility to offer discounts during low seasons or when the hotel is experiencing a slowdown in bookings. Calling during these periods increases your chances of a successful negotiation.
Be sure to ask for a discount when you call, and be polite and confident. Don’t worry about offending the person on the other end; they probably wish they could help you snag those discounts, too.
You can also find out if the hotel offers discounts or packages for local events. Events may include festivals, parties, conferences, seminars, concerts, or workshops that are taking place near the hotel. This promotion is an excellent opportunity to showcase your property and attract a large audience. In addition, it’s an effective way to build stronger relationships with your guests and promote additional services or amenities at the hotel.
Sign Up for Price Alerts
Many hotel booking apps and websites offer price alerts to inform customers about rate changes. These can be great if your travel dates are flexible and you’re willing to receive email or text alerts that could save you money.
Hotels often lower prices for non-refundable bookings to encourage last-minute bookings and boost revenue. However, this can be risky for guests who may have to cancel their reservations if they can’t travel due to illness or emergencies.
A well-devised discount pricing strategy can boost a hotel’s standing in the competitive hospitality industry. It can also draw in budget-conscious travelers and set it apart from competitors.
You can automatically monitor pages on your preferred booking website to stay up-to-date on hotel price changes. Just set up your search criteria — whether it’s a mountain view, king bed, or specific location — and you’ll be notified as soon as the price drops. You can also choose how frequently you want to be notified so you don’t get too inundated with notifications.
Take Advantage of Hotel Memberships
Hotel memberships provide exclusive deals and perks to guests. They also encourage loyalty to the brand and can generate substantial revenue for hotels. Hotel membership benefits can range from discounted room rates to access to private lounges and spas and other perks like complimentary meals or airport transfers. Hotel memberships are popular among FIT travelers, retirees, and digital nomads who value the exclusivity of these services and the long-term savings that come with them.
Discount pricing strategies can be a powerful tool for hoteliers to secure bookings during slow days or periods of the year and set themselves apart in a cutthroat hospitality market. By executing the right discounts and staying on top of them with data analytics, hotels can reap the rewards.
Offering non-refundable rates is an effective way for hotels to ensure a certain amount of occupancy during busy times and to fill their rooms faster. They can also offer special hotel packages around popular events and festivals to attract event-goers while increasing their visibility in the local community. Similarly, hotel loyalty programs can reward frequent stays with tier-based perks such as free breakfast, room upgrades, and early checkouts.
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