A driving school business needs a regular steady flow of clients in order to stay afloat in the market. Being a newbie in the market you’ll need to start investing smartly for higher bookings. Different marketing approaches have different strengths and choosing the right one will give you the best expected results. There are various effective advertising channels for driving schools.
Let’s face it most driving schools don’t have huge budgets for marketing and advertising. Every day new driving schools are entering the market with big dreams of having higher bookings in their driving school business. However, if you want to make money, you have to spend it first. It’s a time-tested technique by several huge brands. But how and when and where to invest is still the biggest question here. Advertising is the most powerful tool that a business leader can use to grow their business.
Brand Building
From start to finish brand building is a demanding task. Whether you’re starting new in the market or revamping your driving schools image, the process will take plenty of time, money, and lots of research. However, a strong brand image is the most thoughtful step to cultivate the reputation you want with your clientele. You’ll need to focus on strategy, identity, and marketing on different platforms. Communicate the special services you’re offering as compared to other driving schools. For instance, do you have lower rates of services? Do you have exceptional cars to offer? Are your trainers certified? Do you have any different styles or approaches to teaching? Create a compelling narrative around your services and establish your brand name with the help of that.
Craft a Website
Make it as easy as possible for your clients to find you and websites can help you do that. Having a website for your business is a must in the generation of digital advancements. With the internet revolution market needs and expectations have changed. Building a solid online presence is no longer optional. Your website will be the gate to success to find more clients in your area. It will be your 24Hrs salesperson, offering all your service and personal details. Invest in crafting a proficient website, well optimized for search engines and mobile devices. Your website’s goal should be to keep the visitor interested in your service and then convince them to do business with you.
Research the Competition Thoroughly
Market research is one of the most important aspects of higher bookings in your driving schools. Market research is the best way to know how potential clients will react to your services and what changes are they expecting. A few benefits of market research are:
- Maintain a customer-centric approach
- Connect with your clientele more effectively
- Better identify opportunities for growth
- Take better-informed decisions
- Compete more effectively
- Stay on top of trends
Market research will involve demographic, behavioral, and psychographic data in addition to industry trends, customer feedback, and competitor data.
Work on a Service and Pricing List
Once you have a detailed understanding of market trends and your stand in the industry, you’ll have to make decisions on what to charge for your services. Decide whether you’re offering in-class, off-the-road, or a combination of both trainings. Consider offering different packages for different services and time periods. Differentiate the packages as beginner, intermediate, and advanced services. Your pricing should be competitive enough and not too high. Also, consider the location you’re offering the services.
Get Business Listing
The simplest way to improve the visibility of your business. Once you have your website up and running, getting your business listed will get you client reach. Make sure to add your services, contact details, and website link to the listing. Create a profile that’ll put you in front of your target clients via organic search and Google Maps.
Social Media is the King
Social media is a booming marketing platform with unexpected global reach. Facebook, Twitter, Instagram, and Youtube leverage all platforms to advertise your business. Setting up your profile comes with no charges and many other tactics as well. Just make sure to choose the right platform and channel the right audience. The remaining work will be down to engaging visitors in conversation and delighting them with your services and offers. You can hold contests and games to get faster attraction.
Workout a Referral Program
Referrals can never go wrong. It’s the ultimate no-cost advertising technique. Word of mouth and referrals are the key ingredients for effective advertising channels for driving schools. Nurture meaningful long-term relationships to boost your retention and satisfaction rate.
Bonus Tip
To help you amp up your advertising game in the driving school industry we have an exceptional tool to offer you. It’s an easy-to-use comprehensive mobile-friendly software. Picktime is a cloud-based driving school scheduling software that can be accessed from multiple locations 24/7 on any device. It’s tailored to help you manage the most critical aspects of your driving business. Picktime is the smart investment you’ll make to get higher bookings.
With Picktime users get an easily customizable booking page with a unique URL and a book now button for the website. You can easily add your services and team details. Picktime will give the ease of real-time slot availability so that your clients can make bookings anytime without any confusion and double bookings. There are no extra installations required and it’ll also offer 24hrs chat support.
With Picktime users can also leverage the reports feature to get all the regular updates of the revenue, upcoming bookings, and other business activities. Not only this, you can also have an online calendar (Apple/Google/Outlook). Picktime will send automatic SMS & email reminders of bookings to avoid end-moment cancellations and no-shows. With its booking form feature, you can collect extra information about your clients.
Unlimited appointments, automatic timezone, powerful integration, eliminated double entries, merge contacts, waitlist, approve bookings, and the list goes on. Picktime is the smarter tool that’ll put you in control of your driving schools business.
It can be a little complicated to find effective advertising channels for driving schools. Remember to bring your A-game to win the competition. Start with getting a license, and follow the right curriculum, pricing, and ethics. Use the above-shared tips and get higher bookings for your services.
